Flexible, stylized storytelling without the constraints of live-action.
What it is
Illustrated, vector-based, or hand-drawn-style animated ads. Because nothing is filmed, 2D can depict abstract ideas — data, emotion, internal process — exaggerate for comedic effect, and hold a consistent brand-illustration style across every asset.
Best for
Tech and software, finance and insurance explainers, FMCG storytelling, illustrated brand identities.
When you need it
Your concept is abstract or hard to film literally (workflows, data, systems)
You want a distinct, ownable visual identity, not generic stock footage
Budget or timeline rules out live-action production and casting
You need a format that’s easy to localize and resize across markets